Founded in 1992 by Sandra Burnett, Floors Etc. was not planned, but, as some would say, it was meant to be. Quite simply, Sandra was looking for the perfect flooring company to care for beautiful solid hardwood floors, and, when her search proved more difficult than it should have been, she created a business opportunity.
Sandra searched for months for the just right hardwood floor expert for her home in Tanglewood – and then she met Danny Krienke, a talented flooring craftsman and artisan with a lifetime of hands-on experience, well-respected for his craft throughout the city. Being a smart businesswoman with a personal passion for interiors and high-end design, Sandra knew that meeting Danny was a fantastic business opportunity extending far beyond the scope of her floors. Floors Etc. – or Floors Etcetera, Inc. as it was originally called – was soon established – gifting Houston with an unparalleled flooring resource – and over time the ETC would set this new company apart from the others with these 3 important concepts: Experienced. Trusted. Craftsmanship.
Sandra and Danny worked side by side from 1992 to 2021, when Danny slowed down from the business for personal reasons, and then in 2022 decided to officially take a step back. Sadly, Danny passed in October 2024 – we are grateful to him for his work and all he did to help Floors Etc. become one of Houston’s best respected flooring companies among builders, designers, and homeowners. Sandra is now considered an expert in all matters of floors – the only thing she doesn’t do is install the floor herself (but if push came to shove, she probably could!).
To maintain Floors Etc’s ongoing excellence, Sandra’s daughter, Tracy Burnett, is now closely involved in business and has been since 2018. Tracy brings to the table what she has learned over the years from her mom and other flooring experts, while bringing new perspectives from her own experiences from many years of executive leadership, marketing, and sales all combined with her design education.
Today, Sandra & Tracy lead the Team together, making our company strong by remaining focused on the Floors Etc. mission Sandra set at the very beginning of her journey:
to create beautiful new or refinished floors while providing exceptional client experiences
ETC: Experienced | Trusted | Craftsmanship
This means meeting new clients; managing the showroom; having the right materials available; keeping up with the latest industry trends and styles; keeping their crews on task and the business office running smoothly; and all the other etcs.
Floors Etc. provides our clients with the best of both worlds – a mix of proven business experience and dedication to customer service & satisfaction plus a flair for interiors & design and creativity set on a foundation of outstanding craftsmanship.
IN MEMORIAM:
12/06/1960 –
10/16/2024
Danny Krienke was not only our Floors Etc. founding Vice President, but also an integral part of our Floors Etc. family. Danny was known to many as Houston’s foremost hardwood authority and craftsman. Danny didn’t choose fine hardwood flooring as a career – he was born into it. He learned everything he knows and practices today from one of Houston’s then most respected, master wood craftsman – a man he called, “Dad” – who began taking his son to job-sites when he was only 4 years old. Danny went on to work in the flooring business for over 40 years.